🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL β€” December 2, 2026 at 8:00 PM EST | Limited seats Β· Replay sent to all registrants | LTV Β· Reactivation Β· Wellness plans Β· Retention metrics | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL β€” December 2, 2026 at 8:00 PM EST | Limited seats Β· Replay sent to all registrants | LTV Β· Reactivation Β· Wellness plans Β· Retention metrics |
Live Webinar Β· Free to Attend
🎁
Exclusive gift valued at $900 β€” every registrant who attends live is automatically entered to win.
Date
December 2, 2026
Time
8:00 PM EST
Format
Live Zoom Panel

Client Retention Economics β€” Turning 2026's New Clients into Lifetime Value

A retained client is worth far more than a new one β€” but most practices never run the lifetime-value math. A practical panel on turning first-time visitors into loyal recurring clients, winning back lapsed clients, and the retention metrics that reveal churn before revenue drops.

Heather Moore
Heather Moore
Founder & CEO Β· PetCentric Health
Daniel Popovic
Daniel Popovic
Speaker Β· Author Β· Every Pawprint Every Story
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🎁
Exclusive gift valued at $900 β€” every registrant who attends live is automatically entered to win!
Save Your Seat

Reserve Your Free Spot

Replay sent to all registrants Β· Live Q&A included

⚑ Limited seats available
Live Q&A Replay Included Practical Systems
Key Discussion Topics

What We'll Cover

Practical retention systems you can start in your practice the very next day.

1
Why a retained client is worth far more than a new one β€” the lifetime-value math every owner should run
2
Turning 2026's first-time visitors into loyal, recurring clients before they churn
3
The reactivation playbook β€” winning back lapsed clients who haven't booked in 12+ months
4
Reminder cadence, wellness plans, and the touchpoints that quietly drive repeat visits
5
Measuring retention properly β€” the metrics that reveal churn before revenue drops
About This Session

The math on who stays

Join the Veterinary Business Institute for a practical panel on client retention economics β€” turning 2026's new clients into lifetime value. A retained client is worth far more than a new one, but most practices never quantify the gap or run the math. This panel walks through the concrete systems owners can put in place before year-end.

Two experts β€” the founder & CEO of a subscription-care platform working across independent and corporate hospitals, and a storyteller and speaker whose work centers the client-pet bond that drives loyalty β€” break down the touchpoints, reactivation plays, and retention metrics that actually move the needle.

This Panel Is For You If...

  • You own or lead an independent veterinary practice
  • You've never calculated the lifetime value of a client
  • You have a growing list of lapsed clients you've never reactivated
  • You want reminder cadence and wellness plans that actually retain
  • You want retention metrics that predict revenue β€” not explain it after the fact
Meet Your Panelists

Learn From The Best

Heather Moore
Heather Moore
Founder & CEO Β· PetCentric Health
Heather Moore is the Founder and CEO of PetCentric Health, where she works with independent veterinary practices and corporate hospital groups to make veterinary care more affordable and predictable for pet parents. Through subscription-based care plans and the first-of-its-kind petFSA, PetCentric Health helps hospitals alleviate the stress of rising veterinary costs, strengthen client loyalty, keep more care and spending within the practice, and build a stronger financial offering within the hospital.
Daniel Popovic
Daniel Popovic
Speaker Β· Author Β· Podcast Host Β· Every Pawprint Every Story
Daniel Popovic is an author, storyteller, podcast host, and speaker dedicated to exploring the profound impact animals have on our lives, mental wellbeing, and relationships. Through his work with Every Pawprint Every Story, Daniel has uncovered a universal truth: some of our greatest lessons about leadership, resilience, connection, and purpose come from the animals who walk beside us. His presentations blend authenticity, humor, vulnerability, and actionable insights that leave audiences feeling both inspired and empowered.

Ready to Turn New Clients into Lifetime Value?

Free registration Β· Live Q&A Β· Replay included Β· $900 gift giveaway

Reserve My Spot β†’