Live Webinar · Free to Attend

Date

December 9, 2026

Time

8:00 PM EST

Format

Live Zoom Panel

The 2027 Growth Plan Workshop — Build Your Practice's Plan Live on This Panel

Build a one-page 2027 growth plan on the call — goals, levers, and the numbers that anchor them. Choose your growth path, set realistic revenue and capacity targets against 2026 actuals, and leave with three or four initiatives you'll actually commit to.

Dr. Beverly Baxter, DVM

Companion Animal Locum, Mentor & Consultant · Baxter Veterinary Clinical Services

Claire Pickens, EMBA, CVPM, SHRM-CP, GSSGB

Founder · Claire-ity Group LLC

Jacqueline Scanlon, CVPM

Founder · Mistress of Management

Dr. Jocelyn Birch Baker, BVSc (Hons)

Practice Owner · High Street Veterinary Surgery & Smooth Operating Vets

Days

Hours

Mins

Secs

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Replay sent to all registrants · Live Q&A included

⚡ Limited seats available

Live Q&A Replay Included Practical Systems

Key Discussion Topics

What We'll Cover

Practical decisions independent owners can act on before the calendar flips.

Building a one-page 2027 growth plan live — goals, levers, and the numbers that anchor them

Choosing your growth path: more clients, higher value per visit, or added services

Setting realistic revenue and capacity targets against 2026 actuals

The three or four initiatives worth committing to — and the discipline to say no to the rest

Turning the plan into weekly action so it doesn't die in January

About This Session

Walk in with an idea. Walk out with a plan.

Join the Veterinary Business Institute for a practical panel on the 2027 growth plan workshop — build your practice's plan live on this panel. Most owners end the year with big ambitions and no page to point at; by January the ambition is buried under the schedule and nothing changes.

Four experts — a longtime companion-animal practice owner and past College of Veterinarians of Ontario president, a 25-year vet and pet services leader across ownership, regional operations, and sales, a 30-year CVPM management consultant and founder of Mistress of Management, and a 40-year practice owner, AVA Veterinary Business Thought Leader 2022, and international speaker who coaches vets through practice start-ups and acquisitions — walk through building a one-page 2027 plan live and the discipline to make it stick past January.

This Panel Is For You If...

You want to head into 2027 with a real plan, not a wish list
You're not sure which growth lever to pull — more clients, higher visit value, or new services
Your 2026 revenue and capacity numbers haven't yet been turned into 2027 targets
You keep committing to too many initiatives and finishing few of them
Every January the plan quietly dies under the daily schedule

Meet Your Panelists

Learn From The Best

Dr. Beverly Baxter, DVM

Companion Animal Locum, Mentor & Consultant · Baxter Veterinary Clinical Services

Beverly Baxter graduated from the Ontario Veterinary College in Guelph, Ontario, Canada in 1986. She returned to her home town of Sudbury, in northern Ontario to work in companion animal practice. In 1997, she founded Baxter Animal Hospital. She has been on the College of Veterinarians of Ontario Council and served as Council president as well as been the Ontario representative for the Council to the National Examining Board. Beverly has also served as a member of the Educational Commission for Foreign Veterinary Graduates and the Council on Education for the American Veterinary Medical Association. Beverly sold her practice in 2014 and continues to work as a companion animal locum, mentor and consultant. She is currently working on a manuscript on developing veterinary leadership skills.

Claire Pickens, EMBA, CVPM, SHRM-CP, GSSGB

Founder · Claire-ity Group LLC

Claire has over 25 years of experience in vet and pet services. Her experience spans ownership, regional and national operations, and sales. She is passionate about helping people in vet and pet services design the businesses of their dreams — whether that involves building a business or implementing a service that aligns well with how they want pets cared for.

Jacqueline Scanlon, CVPM

Founder · Mistress of Management

Jacqueline Scanlon, CVPM, is a veterinary management consultant with 30 years of experience in veterinary medicine. Through Mistress of Management, she helps practices strengthen financial performance, improve workflows, and support their teams. A passionate advocate for ethical leadership, she believes sustainable businesses and compassionate patient care belong together.

Dr. Jocelyn Birch Baker, BVSc (Hons)

Practice Owner · High Street Veterinary Surgery & Smooth Operating Vets

Dr Jocelyn Birch Baker, BVSc, is a practice owner with over 40 years in veterinary medicine and was named Veterinary Business Thought Leader 2022 by the AVA. She speaks internationally on the future of veterinary women and coaches vets, particularly women, through practice start-ups and acquisitions, so they can buy, run and grow a practice with confidence and find personal, financial and professional freedom through ownership.

The 2027 Growth Plan Workshop — Build Your Practice's Plan Live on This Panel

Reserve Your Free Spot

What We'll Cover

Walk in with an idea. Walk out with a plan.

This Panel Is For You If...

Learn From The Best

Ready to Build Your 2027 Plan?