The 4-Year Visit Decline — Reversing the Pet-Owner Pullback Without a Price War

Katerina Svigos is the Founder and Owner of TrueVets Veterinary Hospitals in Florida, where she leads veterinary professionals and specialists in delivering gold-standard care through an integrative approach combining Eastern and Western medicine. A Doctor of Veterinary Medicine candidate at St. Matthew's University, she is committed to expanding TrueVets nationwide to make accessible, affordable, and high-quality veterinary medicine available to communities across the country.

Dr. Rachel Venable is a veterinary medical oncologist and the founder of Pet Cancer Care Consulting, a teleconsulting service that helps pet owners and veterinarians navigate cancer treatment decisions. She earned her veterinary degree cum laude from the University of Missouri, completed an internship at the University of Georgia, and a medical oncology residency at Colorado State University, where she also earned a Master's degree. A respected speaker and published author, she serves as the remote oncologist for Virginia Tech and consults for the Veterinary Information Network (VIN). She is dedicated to a team-based approach, working closely with pet owners and veterinarians to provide compassionate, individualized cancer care.

Rebecca May is a veterinary hospital administrator, speaker, and leadership strategist with more than a decade of experience helping veterinary practices strengthen operations, develop leaders, and build high-performing teams. She believes leadership isn't about having all the answers — it's about navigating uncertainty with clarity, building resilient teams, and creating practices where people can do their best work and sustain it for the long term. Rebecca partners with veterinary leaders, practice owners, and teams to improve culture, develop talent, and create practices that thrive through change.