🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — May 27, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | AI search · Education funnels · Consult conversion | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — May 27, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | AI search · Education funnels · Consult conversion |
Veterinary Business Institute
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Exclusive gift valued at $900 — every registrant who attends live is automatically entered to win.
Date
May 27, 2026
Time
8:00 PM EDT
Format
Live Zoom Panel

Data-Driven Growth: How AI Search and Client Education Are Changing Veterinary Visibility

In a world where "Dr. Google" is being replaced by AI-driven search, visibility requires a shift from keyword stuffing to authoritative, education-first content. Here's how forward-thinking practices are turning search behavior into trust-building opportunities — and the metrics that actually matter.

Christopher Ford
Christopher Ford
Director of Growth · HappyDoc
Barbara Bryer
Barbara Bryer
Emergency Medicine Lead · VEG Etobicoke
Pushproop PR Brar
Pushproop PR Brar
Director @ Beachsurf Veterinary Mobile Service (BVMS)
Dr. Jon Rothbart
Dr. Jon Rothbart
Founder @ taile pet communications
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Live Q&A Replay Included Practical Scripts
Key Discussion Topics

What We'll Cover

Practical, implementable strategies you can use in your practice the very next day.

1
Turn "Dr. Google" search behavior into trust-building education funnels that convert
2
Structure AI-aware content for search visibility and authority in the AI Overviews era
3
Map common client questions to SEO pages, video, and email nurture sequences
4
Measure what matters — rankings, qualified leads, and consult conversions, not vanity metrics
About This Session

Beyond rankings — build authority

Join the Veterinary Business Institute for a technology and innovation panel designed for veterinary owners and marketing leads who want to master the new landscape of digital visibility. As AI search reshapes how clients discover practices, the playbook has changed.

We'll walk through how to structure a digital presence for AI search engines, map the questions clients are actually asking to high-performing content funnels, and measure the metrics that move the needle — qualified leads and consult conversions, not vanity rankings.

This Panel Is For You If...

  • You own, lead, or run marketing for a veterinary practice
  • Your traffic is being eaten by AI summaries and zero-click search
  • You're producing keyword content that no longer ranks
  • You want to turn client questions into a content engine that converts
  • You're tired of vanity metrics that don't tie to booked appointments
Meet Your Panelists

Learn From The Best

Christopher Ford
Christopher Ford
Director of Growth · HappyDoc
A full-stack marketing leader with 15+ years across AI, vet med, and e-commerce. Christopher serves as Director of Growth at HappyDoc, a veterinary AI scribe platform. Previously CMO at AI and consumer software companies and COO at BKMedia Group — collectively driving $300M+ ARR across the agency's portfolio. An ex-NASA collaborator and lifecycle marketing expert whose work has been featured in the New York Times and Smithsonian Institution.
Barbara Bryer
Barbara Bryer
Emergency Medicine Lead · VEG Etobicoke
Dr. Barb Bryer is a veterinarian with over 25 years dedicated exclusively to emergency medicine. After starting in rural mixed-animal practice, she returned to Toronto to focus on small-animal emergency care, leading the Emergency Medicine team at Toronto's first 24/7 emergency hospital and joining the founding team at Toronto Animal Health Partners. In November 2026 she joined VEG to lead the launch of VEG Etobicoke — Canada's first fully open-concept, 24/7 emergency veterinary hospital.
Pushproop PR Brar
Pushproop PR Brar
Director @ Beachsurf Veterinary Mobile Service (BVMS)
Dr. Pushproop PR Brar brings 33 years of veterinary practice across multiple countries, with a deep professional interest in building better financial returns for the profession. His career has spanned diverse markets and clinical contexts, giving him a global perspective on how practices can think more strategically about profitability. Outside the clinic, he's a husband and father of two young boys.
Dr. Jon Rothbart
Dr. Jon Rothbart
Founder @ taile pet communications
Jon founded taile to give time back to vets and their patients by moving data collection out of the consult room and into the client's hands while details are fresh. By collecting better histories before the exam, taile helps veterinary teams walk into every consult ready for clinical investigation, not transcription.

Ready to Win the AI Search Era?

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