🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — May 6, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Conversion · Marketing attribution · Service mix | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — May 6, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Conversion · Marketing attribution · Service mix |

Live Webinar · Free to Attend

Date

May 6, 2026

Time

8:00 PM EDT

Format

Live Zoom Panel

Profitability Playbook 2026: How to Increase Revenue Per Visit Without Raising Fees

In a price-sensitive market, raising fees is no longer the only path to profit. Learn how to maximize the value of every client interaction — through sharper conversion, smarter marketing spend, and a service mix that protects margin without sacrificing care or client trust.

Melanie

Melanie Keil

Joe

Joe Chickerillo

David

David McCormick

Days

Hours

Mins

Secs

Save Your Seat

Reserve Your Free Spot

Replay sent to all registrants · Live Q&A included

⚡ Limited seats available

Live Q&A Replay Included Practical Scripts

Key Discussion Topics

What We'll Cover

Practical, implementable strategies you can use in your practice the very next day.

Increase revenue per visit through more effective value communication and strategic service packaging

Improve conversion rates from the initial client inquiry to a confirmed, booked appointment

Use marketing attribution to identify high-performing channels and optimize your Cost Per Acquisition (CAC)

Protect practice margins by optimizing your service mix rather than relying on blanket fee increases

About This Session

Grow profit — without raising fees

Join the Veterinary Business Institute for a financial health panel designed for practice owners, managers, and financial coordinators looking to drive sustainable growth in a price-sensitive market.

We'll walk through the 2026 Profitability Playbook — improving appointment conversion, optimizing marketing attribution and CAC, and shifting service mix in ways that protect margin while maintaining a high standard of care and client trust.

This Panel Is For You If...

You own, lead, or manage a veterinary practice
You're hesitant to raise fees in a price-sensitive market
Conversion from inquiry to booked appointment is leaking revenue
Your marketing spend isn't tied to clear attribution or CAC
You want to grow margin without compromising care or trust

Meet Your Panelists

Learn From The Best

Melanie Beltran Keil

Friction Pathfinder · Independent Practice Growth

A friction pathfinder supporting independent veterinarians in growing the practice they deserve — without the headaches. Helps owners realize their dream to grow profits while retaining 100% ownership, with a track record of practice success stories, accelerated growth, and giving owners back their personal and family time from the crushing weight of business fears.

Joe Chickerillo

Growth & Operations · SaaS Veteran

15 years bringing startup SaaS companies to market with a focus on automation, scalability, and efficiency. Spent most of that time in dental — helping dentists and DSOs grow, automate, and scale operations — and now brings the same playbook into veterinary. Specializes in online booking, practice analytics, client communications, and digital marketing.

David McCormick, MS, CVA

Practice Appraiser & Broker · Simmons & Associates