🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — October 20, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Value-based pricing · Fee increases · Payment plans · 2027 fee schedule | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — October 20, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Value-based pricing · Fee increases · Payment plans · 2027 fee schedule |
Veterinary Business Institute
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Date
October 20, 2026
Time
8:00 PM EDT
Format
Live Zoom Panel

Pricing & Payment Plans for 2027 — Setting Fees Pet Owners Accept Without Pushback

Why flat-rate pricing leaves money on the table, how to raise fees without losing clients, and the estimate conversation that makes cost-sensitive owners say yes. A practical panel on setting 2027 fees against real cost inflation.

Carl Burroughs
Carl Burroughs
Founder & MD · Professional Practice Sales
Samantha Strauss
Samantha Strauss, CPP, LVT, CVBL
Founder & CPP · SecureStream Consulting
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Exclusive gift valued at $900 — every registrant who attends live is automatically entered to win!
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Live Q&A Replay Included Practical Systems
Key Discussion Topics

What We'll Cover

Practical pricing and payment decisions you can act on before setting your 2027 fee schedule.

1
Why flat-rate pricing leaves money on the table — and the value-based approach that raises fees without pushback
2
Communicating a price increase so clients accept it — framing, timing, and the language that avoids sticker shock
3
Wellness plans vs. payment plans vs. third-party financing — which lever fits which client segment
4
The psychology of the estimate conversation — presenting numbers so cost-sensitive owners still say yes
5
Setting 2027 fees against real cost inflation — a simple model to protect margin without losing loyal clients
About This Session

The fees that actually stick

Join the Veterinary Business Institute for a practical panel on pricing & payment plans for 2027 — setting fees pet owners accept without pushback. Most practices default to flat-rate pricing and leave real margin on the table. This panel works through what actually moves a practice's pricing: the value-based approach that raises fees without losing clients, and the decisions owners can act on before setting the 2027 schedule.

Two experts — a practice sales advisor with 25+ years across dental and veterinary, and a Certified Payments Professional and LVT specialising in integrated payments for vet practices — walk through the concrete pricing, communication, and payment-plan decisions independent owners should make next.

This Panel Is For You If...

  • You're planning your 2027 fee schedule and worried about pushback
  • Your fees have drifted below what competitors charge and margin is tight
  • You need to raise prices but don't want to lose loyal clients
  • You're weighing wellness plans, payment plans, or third-party financing
  • Your team struggles with the estimate conversation on high-cost cases
Meet Your Panelists

Learn From The Best

Carl Burroughs
Carl Burroughs
Founder & Managing Director · Professional Practice Sales
Carl Burroughs is the founder of Professional Practice Sales and has more than 25 years' experience across the healthcare sector, including owning and operating his own dental practices. In 2007, Carl founded Dental Partners, which went on to become Maven Dental Group, while also building Integrated Dental Marketing, a specialist marketing company he has operated for almost 25 years. In 2023, Carl shifted his attention to the veterinary profession and has since advised on the sale of dozens of veterinary practices across Australia. His combination of hands-on practice ownership, marketing and veterinary practice sales experience gives him a practical, commercially focused perspective on pricing, profitability and the strategies that help practices grow and expand.
Samantha Strauss
Samantha Strauss, CPP, LVT, CVBL
Founder & Certified Payments Professional · SecureStream Consulting
Samantha Strauss is a Licensed Veterinary Technician (LVT), Certified Veterinary Business Leader (CVBL), and Certified Payments Professional (CPP) specializing in integrated payments for veterinary practices. As the founder of SecureStream, she helps practices integrate payments directly into their PMS, streamline operations, and reduce processing costs. Samantha is passionate about empowering veterinary teams to understand their payment options and make informed decisions that benefit their practice and keep their clients happy.

Ready to Set Your 2027 Fees?

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