🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — October 22, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Holiday-season surge · Emergency demand · Staffing · Client communication | 🎁 Register today to win an exclusive gift valued at $900 | FREE LIVE PANEL — October 22, 2026 at 8:00 PM EDT | Limited seats · Replay sent to all registrants | Holiday-season surge · Emergency demand · Staffing · Client communication |
Veterinary Business Institute
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Date
October 22, 2026
Time
8:00 PM EDT
Format
Live Zoom Panel

Holiday-Season Surge — Managing Emergency Demand, Staffing & Client Communication

Forecasting the Nov–Dec emergency and boarding spike, staffing so the team isn't buried, triage and communication scripts that keep anxious holiday clients calm, and the pre-holiday messaging that heads off after-hours panic.

Sophie Bretag
Sophie Bretag
Chief Kindness Officer & HR Consultant · Metta Leaders
Jill Brecklin
Jill Brecklin, CVT, CVPM
Practice Manager · Whitney Veterinary Hospital
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Live Q&A Replay Included Practical Systems
Key Discussion Topics

What We'll Cover

Practical decisions independent owners can make before the Nov–Dec surge hits.

1
Forecasting the Nov–Dec emergency and boarding spike — staffing and scheduling so the team isn't buried
2
Triage and communication scripts that keep anxious holiday clients calm when the schedule is full
3
Protecting the team from holiday burnout — rotation, boundaries, and coverage that prevent December resignations
4
Turning seasonal one-time visitors (travel checks, boarding) into year-round clients
5
Pre-holiday client messaging that reduces no-shows, sets expectations, and heads off after-hours panic
About This Session

Get ahead of the surge

Join the Veterinary Business Institute for a practical panel on holiday-season surge — managing emergency demand, staffing & client communication. Every year the Nov–Dec spike buries independent practices: emergencies pile up, boarding fills before Thanksgiving, and December resignations follow burned-out shifts.

Two experts — a leadership sustainability strategist and best-selling author of The Kind Way, and a 20-year veterinary practice manager and CVPM who hosts the VHMA's Manager to Manager podcast — walk through the concrete decisions independent owners can act on before the surge hits.

This Panel Is For You If...

  • You watched last November swamp your team and you don't want a repeat
  • Your emergency and boarding calendar fills before you can plan around it
  • Your team is showing early signs of holiday burnout — and you've seen December resignations before
  • Anxious holiday clients dominate the phones when the schedule is already full
  • You want seasonal visitors (travel checks, boarding) to come back year-round
Meet Your Panelists

Learn From The Best

Sophie Bretag
Sophie Bretag
Chief Kindness Officer & HR Consultant · Metta Leaders
Sophie Bretag is an award-winning global keynote speaker, best-selling author of The Kind Way and Leadership Sustainability Strategist. With nearly 20 years' experience in executive HR and leadership, she helps leaders protect their capacity, lead with greater self-awareness and create sustainable success without losing themselves in the process.
Jill Brecklin
Jill Brecklin, CVT, CVPM
Practice Manager · Whitney Veterinary Hospital
Jill Brecklin has been dedicated to the field of veterinary medicine for over 20 years — first as a CVT in 2005, a Practice Manager in 2018, and a CVPM in 2022. Jill has a passion for team building, training, leadership, and implementing fun into the workplace. She shares her ideas and passion for a better veterinary future at many local and national speaking engagements and as the host of the Veterinary Hospital Manager's Association's Manager to Manager podcast series.

Ready to Get Ahead of the Surge?

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